"A product design portfolio won't win a packaging project" applies to every niche. I'd add one thing: lead your pitch with the client's problem, then show the one project that solved something similar. Clients scan for proof that you've done their exact kind of work.
What if coffee packaging had a personality? 🐾
I designed Moku’s whole world, from bags and cold brew cans to drip packs and cups, around a cat who’s always having a better day than you.
See the full project and let me know what you think!
A logo is only the start. This is how the CORIOM brand comes to life.
A clean editorial typography system, a gold letterhead with an oversized watermark of the emblem, and web banners that carry the same premium look into ads, including the Solara blue-light filter and Ergolift launches.
Every piece follows one system: the same gold, the same black, the same custom wordmark. That's what makes a small brand look established.
I design logos, labels, packaging and full brand systems for product brands. If you're launching something and want it to look this consistent, message me.