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Just finished this AI UGC-style jewelry ad for Saint Tracy.
I wanted it to feel less like a traditional product commercial and more like a genuine unboxing from someone getting ready for a big event.
The video follows a simple story: a special delivery, two heart-inspired necklaces, a December gala, and one question at the end,
this or this?
bedroom setting makes it feel like a real unboxing, not an ad
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New case study - tash.cards, a Y Combinator backed platform for investing in graded sports cards. Identity design, commissioned by baked.design
The heart of the system is a pattern language taken from security printing. Every letter of the wordmark becomes a guilloché tile, like the engraving on banknotes and certificates, and tiles combine into endless patterns.
Nice!
What does a logo do when it never holds still?
Datum is a wordmark half underwater. Tide height sets the waterline, phase tilts it, range sets the weight, and a small moon keeps the date.
One logo. Never the same twice.
