Greatstock: Immersive Music Festival World-Building and IllustrationGreatstock: Immersive Music Festival World-Building and Illustration
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Greatstock: A new kind of music festival inspired by Woodstock ’69 by way of The Great Gatsby. Staged at the mythical Bethel Estate and Gardens across six locales, from The Beach to The Speakeasy, each with its own landscape, dress code and style. The world came with an illustrated estate map, a guest list, tickets and invitation boxes where a charm bracelet replaces the festival wristband, with a charm to collect at every venue. World-building, illustration and creative direction by Kelsey Laurel Creative Studio.
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