Healthcare should feel less clinical and more human. Introducing Auren® a contemporary healthcare...Healthcare should feel less clinical and more human. Introducing Auren® a contemporary healthcare...
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Healthcare should feel less clinical and more human.
Introducing Auren® a contemporary healthcare brand built around clarity, calm, and patient-first care.
For the website, I wanted the experience to feel trustworthy without feeling sterile. Warm photography, confident typography, soft colors.
What do you think of the direction? 👀

8 voted

35%

Option 1

15 voted

65%

Option 2

23 votes

Closed

Sevki's avatar
option2 looks better
Karan |'s avatar
Karan Jalal logo
Kabir's avatar
Split Creatives logo
Option 2 seems better
Angelica's avatar
Really like the direction. Curious how you balanced making it feel warm while still keeping that sense of clinical credibility? also imo 2nd option looks more good
Karan |'s avatar
Karan Jalal logo
The topic of healthcare is already sensitive and confusing for most of the patients and family.
Why confuse them more with a overwhelming design?
I just kept it simple, clean and warm , here copy plays an important role too.
MD Rafee 's avatar
Went with the confident doctor portrait, it reads more reassuring to me than the caretaker scene. Warm photography and soft colors are doing a lot of the trust-building work here without tipping into sterile.
Afnan 's avatar
Option 2 looks amazing
Karan |'s avatar
Karan Jalal logo
Thanks, i feel it's more clean and warm
Emmanuel 's avatar
If this is for doctors portfolio option 1 is nice,
if is for hospital appointment booking option 2
Muhammad's avatar
Option 2 looks more humanized, which is very important in the healthcare industry.
Ruwani's avatar
It shows the better hand
Karan |'s avatar
Karan Jalal logo
I agree with this
Girum's avatar
Love it my option is 1
Karan |'s avatar
Karan Jalal logo
What do you love about it?
Girum's avatar
It's more minimal and the gradient is so cool
Arman's avatar
yeah because human connect with it easily when it is human focused
Karan |'s avatar
Karan Jalal logo
I agree Arman, human connection is utmost priority in healthcare.
Sajid's avatar
Option 2 for me. It feels more human and trust-building because it shows the care experience, not just the doctor. Option 1 is cleaner, but 2 matches the brand message better.
Karan |'s avatar
Karan Jalal logo
I guess it's option 1 ( doctor with patient) which shows the care experience.
Is that a typo from your end?
Sajid's avatar
No, its option 2 doctor with patient.
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