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Taste Test
Healthcare should feel less clinical and more human.
Introducing Auren® a contemporary healthcare brand built around clarity, calm, and patient-first care.
For the website, I wanted the experience to feel trustworthy without feeling sterile. Warm photography, confident typography, soft colors.
What do you think of the direction? 👀
8 voted
35%
15 voted
65%
23 votes
Closed
option2 looks better
Yes same for me!
Option 2 seems better
Yes I agree
Really like the direction. Curious how you balanced making it feel warm while still keeping that sense of clinical credibility? also imo 2nd option looks more good
The topic of healthcare is already sensitive and confusing for most of the patients and family.
Why confuse them more with a overwhelming design?
I just kept it simple, clean and warm , here copy plays an important role too.
Nice design !
Thanks
Went with the confident doctor portrait, it reads more reassuring to me than the caretaker scene. Warm photography and soft colors are doing a lot of the trust-building work here without tipping into sterile.
Option 2 looks amazing
Thanks, i feel it's more clean and warm
If this is for doctors portfolio option 1 is nice,
if is for hospital appointment booking option 2
Option 2 looks more humanized, which is very important in the healthcare industry.
I agree Farhan
It shows the better hand
I agree with this
Love it my option is 1
What do you love about it?
It's more minimal and the gradient is so cool
Thanks
yeah because human connect with it easily when it is human focused
I agree Arman, human connection is utmost priority in healthcare.
I guess it's option 1 ( doctor with patient) which shows the care experience.
Is that a typo from your end?
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