Boost Your Brand Strategy: Discover the Brand Decision Engine

Boost Your Brand Strategy: Discover the Brand Decision EngineBoost Your Brand Strategy: Discover the Brand Decision Engine

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Ernesto Carrazana

pro

• May 25

I got tired of designing brands without strategy. So I built a tool for the part that comes before me.

Most founders who hire me arrive with the same problem: they know their business works, but they can't explain what makes it different. They skip strategy and jump straight to "I need a logo."

So I built the Brand Decision Engine. A $29 self-guided prompt sequence that helps founders clarify their positioning, messaging, and audience in 20-25 minutes.

It doesn't replace a designer. It makes the designer's job (and the founder's investment) actually work.

If you work with early-stage founders who struggle to articulate what they do, this might be worth sharing with them.

→ contra.com/products/dxcFuwyv-brand-decision-engine

Built the problem. Then built the fix.

brandstrategy branddesign branding

Raylex Lawrence

• 1h

That is really amazing man . Great job

BrightStudios ®

max

• May 21

INKFLESH – Identity exploration for an energy drink brand

Brand Design Logo Design identitydesign

Great Minds Think Alike

pro

• May 22

nice design!

Chantal Jemmott

pro

• May 20

Discomorphism 🪩 yes or no? 👇 Spotify's disco ball made sense to me. The shape, the world of music and nights out, the campaign giving it context. It all held together.

So I tested two more. Case A / Tinder: the flame, the playful energy, the world of connection and nights out. It just fits. ✅

Case B / PayPal: in my opinion, when your whole promise is trust and security, this kind of treatment works against you. ❌

Same technique. Different story.

And I think this goes beyond the trend. Knowing your brand foundations is what makes this decision obvious. No framework needed.

What's your take? Which brands could pull this off and which ones should never go near it? PS: asked Claude for the prompts, ChatGPT generated these in a blink. 😉

discomorphism 3dlogo campaigndesign

Vishal Mishra

• May 20

Try bubblemorphism, I saw figma and Supabase doing so.

Nirmit Rana

pro

• May 21

2 hero design directions for the client to explore. Each pushes a completely different visual energy and brand perception. Curious to see which direction resonates more with you.