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Taste Test
We ran an internal creative direction poll for PARKET’s new B2B website hero.
The H1 stayed fixed. Everything around it was up for debate.
We explored how far the new direction should lean into PARKET’s existing B2C brand world, versus signalling where the product is heading next, particularly the operator dashboard and broader platform experience.
Same proposition. Different signals.
More brand-led?
More product-led?
More architectural?
More operational?
This taste test helped us narrow the visual language before committing to the next stage of the website and dashboard system.
Which direction feels most credible for a modern parking technology platform?
1 voted
33%
2 voted
67%
3 votes
Closed
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