We designed an ADHD app that keeps the word ADHD off its daily screens. It's Coastal Neuro Group's parent app. The everyday screens use words like attention, focus and regulation, and the ADHD framing stays in onboarding. Ami Hansji, the founder, then used the same rule for the patient headers in the practitioner portal.

love this framing rule. keeping adhd in onboarding only makes it feel less clinical day to day. smart

Real eggs. No apologies 🥚 Spent the past week designing WHISK, an artisan mayonnaise brand built on one idea: even the most overlooked item in the fridge deserves a brand that takes it seriously. No squeeze bottle, no label built to disappear into the shelf. Just a glass jar, a short ingredient list, and four flavors told apart by one accent color each. Classic, garlic and herb, smoked chili, vegan. 🫙 Sometimes the boldest thing a condiment can do is be particular about itself.

The animation looks top tier! Nice work