The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Just check out this new case study I put together for a project built on Contra!
Awesome Webflow redesign! Really crisp presentation and clean structure for a photo tour site. Great execution! 🚀📷
Incredible! I'm impressed by the quality of your work! Keep going! 🔥
Thanks a lot!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
When Joshua Tree Senior Living approached me, they didn't need "another website."
They needed a website that made families feel something.
Choosing a senior living community is one of the biggest decisions a family will make. People aren't comparing features—they're looking for reassurance. They're asking:
"Will my loved one be happy here?"
That question shaped every design decision.
Instead of starting with colors and layouts, I started with the story.
We used the StoryBrand framework to reposition Joshua Tree as more than a place to live. It became a place to belong.
Here are a few of the key decisions behind the project:
🏡 We sold a feeling, not a facility.
The homepage doesn't begin with amenities. It begins with comfort, connection, and the promise of feeling at home.
🎯 Every section had one job.
Each section answers a different question visitors naturally have:
• Can I trust this community?
• Will my loved one be safe?
• Will they make friends?
• What's the next step?
Removing confusion makes taking action much easier.
🎨 The design reflected boutique hospitality.
Rather than the typical clinical blue healthcare palette, we built around the warmth of their terracotta brand color, soft neutrals, elegant typography, and generous white space to create an experience that feels welcoming and premium.
🖋️ Copy was treated as part of the design.
Beautiful layouts can't compensate for unclear messaging. Every headline was rewritten to speak to emotions before features.
📱 The experience was designed for two audiences.
The future resident and their adult children often visit the website together. The messaging needed to create confidence for both.
The final result is a boutique Webflow website that reflects the same warmth, care, and attention visitors experience when they walk through Joshua Tree's doors.
One reminder this project reinforced for me:
Good websites don't simply communicate information. They reduce uncertainty.
That's often the difference between someone leaving... and someone scheduling a tour.
Have you noticed a website that made you feel something before it tried to sell you something?
I'd love to hear your thoughts.
#Webflow #WebDesign #SeniorLiving #HealthcareMarketing #StoryBrand #Relume #WebsiteStrategy #UXDesign #BrandStrategy #ConversionDesign
The StoryBrand framework applied to healthcare marketing is such an underused combo, most senior living sites still lead with amenities lists. Did the client push back at all on the terracotta warmth over the usual clinical blue, or were they already bought into that direction?
I just published my first verified project on Contra! And I also hit a milestone: I reached the top 5% on Contra, and this first project was the piece that sealed it.
Top 5% and a verified project landing in the same post is a great milestone stack. What made this particular DOOH kit the one that sealed it, the scope of the deliverables or something about how the client relationship played out?
Most LinkedIn templates are just a pile of designs. I'm building a system.
A library of pre-designed LinkedIn posts you can easily customise to match your own brand.
One Figma file:
✓ 48 post templates
✓ 7 types of carousels
✓ 12 landscape posts
✓ profile banners
✓ 50 written hooks
✓ step-by-step setup and a help page
Type your name once, set your colors and fonts: every post updates.
I'm planning to finish the digital product this week.
For companies, I'll also offer a fully custom version: I rebuild the entire system in your own branding, including ready-to-use posts in your tone of voice and hooks for your niche.
Is this something you'd actually use?
Yes, honestly, the type-your-name-once-and-every-post-updates part is the sell for me, that's usually where these template packs fall apart. My guess is the custom version ends up being where the real money is, not the self serve file. Does that track with what you're seeing so far?
