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A web and brand identity project for an aesthetic clinic I worked on a while ago — still one of the projects I enjoyed the most.
Built around a bloom-inspired concept.
Great!!
Thank you!!
The bloom-inspired concept translates so beautifully into this muted palette. Soft and premium, really gorgeous work
Thank you, Stephanie! ✨ I'm gladd it comes across as soft, as the main intention was to convey calm
Great work.
Appreciate it!!
Beautiful work 👏
The bloom-inspired concept really comes through in the palette and typography — it feels calm, premium, and very cohesive.
Especially love how the visuals and layout maintain that soft aesthetic throughout
Thank you very much! The main goal was to convey the kind and gentle experience that the clinic offers ✨
Excellent🔥
Thank you!! 😊
Really love the minimal look of it!! 😍
Thank you very much! ✨
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Sometimes a small detail can shape the entire identity.
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One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
Brands that feel like home 🐑☕️
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love the overall feel of this!
@Kuba Gawlik turned 2 years of “just posting work” into a fully booked design business.
Here's what I call, the Kuba's Framework:
K – Keep curating and compounding your taste
Take time for daily inspiration, save what resonates, study why it works.
U – Use your generalist experience to expand your services
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