MIDDAY | Campaign & Art Direction

MIDDAY was positioned as a habit brand rather than a special-occasion destination.

The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.

Not the place you save for someday. The place you return to every Tuesday.

Soon a deeper take and look in this personal project. MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.

Lunch. Handled.

Amazing work

As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.

Great Work