A web and brand identity project for an aesthetic clinic I worked on a while ago — still one of the projects I enjoyed the most.
Built around a bloom-inspired concept.
Calm spaces. Subtle rituals. Invisible architecture.
Maison Élan is a concept-driven brand identity exploring how scent can shape the atmosphere of a space.
To capture this, I created a visual system contrasting structural typography with fluid, granular textures and an earthy, sophisticated palette.
🔗 Check out (https://contra.com/p/ENRc66Yo-maison-elan-premium-candle-brand-identity-and-art-direction?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=paula_jubera_grnplm5b) the full case study on my profile!
I’d love to know: How do you translate sensory experiences (like scent) into visual design? Let’s chat in the comments! 👇