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FLVR is a fruit snack brand with a bold, single-ingredient product story,: "An entirely new fruit snack, made of fruit." I designed and built their website to match that same energy: clean, confident, and premium.
The site features smooth scroll interactions (powered by Lenis), scroll-triggered reveals (GSAP + ScrollTrigger), and a minimal, product-first layout that puts the brand's simplicity front and center no clutter, just clean typography and purposeful motion.
Key focus areas:
Smooth scroll experience for a premium, app-like feel
Scroll-triggered animations to guide attention section by section
Responsive design fully optimized across devices
Fast load times despite rich animation (performance-first approach)
Clean, minimal UI that reflects the brand's "one ingredient" philosophy
Tools used: Vanilla JavaScript, GSAP, ScrollTrigger, Lenis (smooth scroll)
This project reflects the kind of work I love doing taking a brand's core identity and translating it into an interactive, trustworthy website experience that doesn't just look good, but feels intentional at every scroll.
Thank you David ! 😊💫
Hi Averro, lovely design overall!
One thing I might change from a UX perspective: having a hamburger menu on desktop, where there's plenty of room to show all the navigation links, only creates friction. Even though it looks nice and feels like a great feature, it makes the user take more steps to access the link they want.
Hi Roman, Thank you so much for the thoughtful feedback , I really appreciate it ✨
I completely understand your point from a UX perspective. I’ll make the navigation links directly visible on desktop while keeping the hamburger menu for smaller screens. That should make the...
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Frame of a recent work I did for @Juice
To be honest, this was one of the most complex projects of the year so far, but I'm really happy with the final video. Really grateful for the opportunity to work on it.
Good Work!
Would you keep scrolling? I would.
There’s something really appealing about an agency website that feels this comfortable having fun.
That comes through in both the design and the writing.
the CRAFTING CHAOS headline is fun. what made you pick that type?
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?
Cool work 🙌