FLVR is a fruit snack brand with a bold, single-ingredient product story,: "An entirely new fruit...FLVR is a fruit snack brand with a bold, single-ingredient product story,: "An entirely new fruit...
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FLVR is a fruit snack brand with a bold, single-ingredient product story,: "An entirely new fruit snack, made of fruit." I designed and built their website to match that same energy: clean, confident, and premium.
The site features smooth scroll interactions (powered by Lenis), scroll-triggered reveals (GSAP + ScrollTrigger), and a minimal, product-first layout that puts the brand's simplicity front and center no clutter, just clean typography and purposeful motion.
Key focus areas:
Smooth scroll experience for a premium, app-like feel
Scroll-triggered animations to guide attention section by section
Responsive design fully optimized across devices
Fast load times despite rich animation (performance-first approach)
Clean, minimal UI that reflects the brand's "one ingredient" philosophy
Tools used: Vanilla JavaScript, GSAP, ScrollTrigger, Lenis (smooth scroll)
This project reflects the kind of work I love doing taking a brand's core identity and translating it into an interactive, trustworthy website experience that doesn't just look good, but feels intentional at every scroll.
Roman's avatar
Hi Averro, lovely design overall!
One thing I might change from a UX perspective: having a hamburger menu on desktop, where there's plenty of room to show all the navigation links, only creates friction. Even though it looks nice and feels like a great feature, it makes the user take more steps to access the link they want.
Averro's avatar
Hi Roman, Thank you so much for the thoughtful feedback , I really appreciate it ✨
I completely understand your point from a UX perspective. I’ll make the navigation links directly visible on desktop while keeping the hamburger menu for smaller screens. That should make the...
Adesuyi's avatar
Beautiful execution! I like how the website's minimal design reinforces the brand's 'one ingredient' philosophy. The combination of smooth scrolling, subtle GSAP animations, and performance-focused development creates a premium experience that keeps the product as the hero. Great balance of aesthetics and usability. 👏
Averro's avatar
Thank you so much, Adesuyi! 🙏 That's exactly the balance I was going for letting the product breathe without the animations stealing focus. Really appreciate you noticing the details, means a lot ✨
Job's avatar
Nice design.
Averro's avatar
Thank you David ! 😊💫
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