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Essential — Brand & Visual Identity Concept
A visual exploration for Essential, combining bold typography, experimental layouts, and a mix of fashion, editorial, and streetwear aesthetics.
The concept plays with high-contrast visuals, oversized type, textured photography, packaging, and digital mockups to create a strong and contemporary brand presence. The overall direction is designed to feel youthful, edgy, and a little unconventional while still keeping the identity recognizable and cohesive.
A personal exploration of how fashion branding + editorial design + packaging can come together into one visual system.
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Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Check the full project on https://www.behance.net/gallery/255763939/LUMA-Matcha-Branding
Tell me your thoughts! 🔥🍵
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?
Yousr — Hot Sauce Brand Identity & Packaging Design
Turning bold flavor into a bold visual identity.
Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience.
The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character.
The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range.
From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency.
The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience.
A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence.
View the full project : https://www.behance.net/gallery/255675391/Yousr-Hot-Sauce-Brand-Identity-Packaging-Design
#PackagingDesign #FoodPackaging #HotSauce #LabelDesign #FoodBranding #ProductDesign #ArtDirection
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
I kept flat 2–3 colour print, no gradients, no softness, ink-on-paper style, and honestly, I didn't expect it to come out this cool.
Does it give spirituality or propaganda vibes for you?
What other era and modern theme you think would be an interesting blend?
Reads more propaganda to me honestly, the flat color-blocking keeps it too graphic to feel purely spiritual even with the lotus pose. I'd love to see this same treatment turned on social media aesthetics, that curated "perfect life" feed culture feels like its own quiet kind of erasure.