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Taste Test
Which setting would you choose for a fashion campaign?
2 voted
29%
5 voted
71%
7 votes
Closed
The warm interior light on the City + Coffee shot brings out the texture of that wool so much better than the flat overcast light in the countryside version.
City + Coffee has that unplanned, editorial feel, like she just stepped out of frame for a second. Curious what's driving the choice for you, matching the coat's fabric to the setting, or just which story feels more on brand for the client?
It was more about comparing two different visual directions for me one feels more lifestyle and spontaneous, while the other is more like a classic fashion campaign. I was curious which mood people would connect with more
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Which campaign would you run?
One is shot in full daylight: rose travertine walls and an arched doorway, a double breasted suit in dusty pink with tonal buttons, a brushed steel panel the only cool note in the frame.
The other is shot after hours: a dark tailoring room in navy and near black, satin lapels catching one overhead light, a full length mirror and a marble worktable holding the edges.
One is a morning entrance. The other is an evening one. Which suit tells your story? 👇
#brandconcept #fashionbranding #artdirection
2 voted
67%
1 voted
33%
3 votes
Closed
Caven is the one that would stop my scroll, that navy and the single overhead light feel more expensive than the daylight version somehow. Is that read actually testing better with the client, or is going darker more of a gut call for this direction?
Which sheet would you send to a buyer?
One is built in daylight: sage green on warm plaster, hero shot down the left, back and side views stacked beside it, a close crop on the hood zip and thumbhole cuff, spec icons and copy laid out underneath.
The other is built in the dark: burgundy on near black, flat lay leading, profile and back set into rounded panels with copper rules, a lit strip running behind the model and the last frame catching her mid stride.
One reads like a lookbook page. The other reads like a product launch. Which one closes the order? 👇
#brandconcept #activewear #artdirection
0 voted
0%
4 voted
100%
4 votes
Closed
Voted Aerin, a buyer needs to see construction and fit clearly before they'll commit, and that spec sheet layout does the selling for you.
Taste testing two directions for a fashion e-commerce brand.
Which layout feels more premium to you — A or B?
2 voted
100%
0 voted
0%
2 votes
Closed
Fantastic work !