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Taste Test
Which sheet would you send to a buyer?
One is built in daylight: sage green on warm plaster, hero shot down the left, back and side views stacked beside it, a close crop on the hood zip and thumbhole cuff, spec icons and copy laid out underneath.
The other is built in the dark: burgundy on near black, flat lay leading, profile and back set into rounded panels with copper rules, a lit strip running behind the model and the last frame catching her mid stride.
One reads like a lookbook page. The other reads like a product launch. Which one closes the order? 👇
#brandconcept #activewear #artdirection
2 votes
Ends in 1d
Definitely the hoodie
Has more detail and appeal
Voted Aerin, a buyer needs to see construction and fit clearly before they'll commit, and that spec sheet layout does the selling for you.
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Both are great, Isreal.
I prefer the Mobile app more