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Taste Test
Which campaign would you run?
One is shot in full daylight: rose travertine walls and an arched doorway, a double breasted suit in dusty pink with tonal buttons, a brushed steel panel the only cool note in the frame.
The other is shot after hours: a dark tailoring room in navy and near black, satin lapels catching one overhead light, a full length mirror and a marble worktable holding the edges.
One is a morning entrance. The other is an evening one. Which suit tells your story? 👇
#brandconcept #fashionbranding #artdirection
2 voted
67%
1 voted
33%
3 votes
Closed
That contrast between sunlit structured travertine and the moody dark tailoring room is incredible! The daylight shot brings out pure texture and elegance, while after hours gives it that rich mysterious atmosphere
After hours for me. The darker tailoring room gives it more mood and luxury.
Went with Caven, one hard light source raking across satin lapels does more to sell the fabric than the flat daylight scene does.
Caven is the one that would stop my scroll, that navy and the single overhead light feel more expensive than the daylight version somehow. Is that read actually testing better with the client, or is going darker more of a gut call for this direction?
Bit of both. The dark direction consistently wins on stopping power in feed, and that is a pattern I trust rather than a one off. What it does not always win is conversion, because low key lighting hides fabric and construction, and tailoring at that price gets bought on cloth...
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