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When I met Notom's founder, one thing was clear: she wanted to make industry desirable.
They connect the machines already installed in a factory to modern software and AI. Without replacing anything. Without stopping a single line.
Six months in, they raised €2M.
Our job: find the idea that aligns what they build with what they say.
Find your flow.
Industry used to mean rigidity. Fixed lines, slow changes. Today it's production that adapts without resistance. The factory no longer forces.
But you don't find your flow blind. Rhythm isn't a question of speed, it's a question of visibility. Notom makes the factory readable, and readability releases the flow.
Everything follows from that. Light, against a sector that defaults to dark. A modular logo, a complete design system. A visual creation tool and a living brandbook.
Today their teams roll out the brand on their own.
Amazing work! Love the gradient
The network for creativity
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Why do half the skincare and fashion brands launching this year look like they share the same designer?
Serif logotype, tight tracking, one accent color. ✅ It reads as elevated the first time. By the twentieth brand, it reads as a template, not a decision.
Safe typography isn't neutral, it's a choice too, sometimes one that avoids taking a position 🤭.
So I designed a set of mockups with custom letterforms built to argue the opposite: type with weight, texture, and enough attitude to hold its ground on a shelf full of quiet logos. 💅
What's the last fashion or skincare brand whose type actually made you stop scrolling?
That cap, texture and typography fits very well together. This really is different, yet safe. Good work!
The best outcome for me is when a project grows into a long-term product partnership.
We’ve been working with CleverShares for around six months now. The product keeps evolving, attracting investment, and opening up new opportunities and growth challenges for us to solve together.
For me, that’s one of the strongest signs of good work: not simply completing a design phase, but creating enough value that the client wants to keep building the product with you.
And we’re continuing 🚀
Want to grow your app’s revenue — or make the product stronger for your next investment round?
Book a strategy session with me:
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
six months in and still growing, that's the goal
Safe or bold, which one actually makes you stop scrolling? 🤔
Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.
Bold: the same idea, redesigned with attitude. 💅
25 voted
32%
53 voted
68%
78 votes
Closed
Definitely bold! That redesigned typography adds so much personality and immediately stops the scroll. Safe just gets lost in the feed these days.