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Why do half the skincare and fashion brands launching this year look like they share the same designer?
Serif logotype, tight tracking, one accent color. ✅ It reads as elevated the first time. By the twentieth brand, it reads as a template, not a decision.
Safe typography isn't neutral, it's a choice too, sometimes one that avoids taking a position 🤭.
So I designed a set of mockups with custom letterforms built to argue the opposite: type with weight, texture, and enough attitude to hold its ground on a shelf full of quiet logos. 💅
What's the last fashion or skincare brand whose type actually made you stop scrolling?
That cap, texture and typography fits very well together. This really is different, yet safe. Good work!
Thank you!
Nice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How much does it actually cost to be a designer? 👀
I did the math on my yearly essentials:
🎨 Adobe — $172/year
🌐 Internet — $25/month
🤖 Claude — $200/year
☁️ Google Drive — $50/year
🍎 Apple storage — $9.99/month
✨ Contra — $29/month
Typography, mockups and other assets are project-dependent, so I only buy them when needed.
I also use ChatGPT, Figma and Notion without paid subscriptions.
That puts my basic yearly setup at around $843.
And that's before the coffee. ☕️
What does your designer setup cost you?
It’s so crazyyyy
A playful sparkling fruit drink built around bold flavour, bright colours, and a personality that refuses to take itself too seriously. Every element is designed to feel energetic, juicy, and instantly recognizable.
If I walk into a store I will definitely make a buying decision before even checking the content of this drink. The color and branding is eye catching
A rejected concept for Forecast AI — a budgeting app that predicts your future spending habits rather than just tracking your past ones. We based this concept around an umbrella, drawing parallels between the uncertainty of weather and the preemptive protection it provides.
Love how simple yet powerful this design is.