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A few months ago I found out a premium brand was using a logo I designed for a client. Identical.
It's been heavy. But it pushed me to finally get more serious about the legal side, contracts, ownership. Still in it. But my process is different now.
It also opened my eyes to how often this happens in smaller ways we just normalize.
The image I'm sharing isn't that case. It's another example: an old mockup of my work (left), duplicated with AI by another designer to sell their work.
Designers using finished work from other creatives as "moodboards" to sell their own services. Identical systems in the same industry with no acknowledgment.
I'm not here to call anyone out. This also made me stop and ask myself what practices I might be doing wrong without thinking twice. With everything AI is making possible right now, how do we even define the line anymore? I'm here to ask: where do you draw the line between referencing and taking, and what measures have you put in place?
Thank you for sharing
Thank you for reading 😊
Using other designers' work in a moodboard to communicate a direction or aesthetic is completely normal. Presenting that work as your own, or using it to sell your services without proper attribution, is INSANEEE!
What happened to you is honestly crazy. Seeing your mockups and...
Exactly, that distinction matters so much. Moodboards are part of the process, and I use them too, privately, with clients I'm already working with and have alignment with. But I've seen designers share moodboards as content with a CTA to book them, with no clarification that...
Nice good job keep doing 👍
This is totally not ok. There should be some regulations!
There are some, but enforcement is still far behind. 🙃
Amazing work!
Uncomfortable truth is that, most designers worry about being copied, very few talk about the responsibility of not becoming the copier.
The attention to detail speaks!
Great callout, and I see this happening more and more with my own friends' work. In this instance, the phrase "imitation is the most sincere form of flattery" does not fly.
If I am ever referencing something and posting it out for the world to interact with, I always give...
I understand your point, I feel exactly the same 🔥 @Chantal Jemmott
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Logo design is easily my favourite of any brand project. It's also incredibly important. It sets the tone for everything that comes after.
Every project goes through heavy iteration.
Moodboards, layouts, type, web. But the logo stage is where the identity finds its foundation.
Energy Central was a blast.
Perfect!
People keep comparing AI tools like they’re all built for the same thing.
They’re not.
The creatives who figure that out early are going to have a massive advantage.
The conversation around AI is still so focused on aesthetics that people ignore the operational side of creativity.
We need to stop talking only about which tool makes the prettiest image, and start talking more about workflow, scalability, and execution.
I don’t think the advantage will come from using one AI tool for everything.
It’ll come from understanding which tools belong in which part of the process.
And honestly, that shift is waaaay more interesting than the usual “this one is better” debate.
I’m curious: what part of your creative process are you actually trying to improve, and what tools are you using for it?
I'm trying to improve on my ui/ux design and i guess claude can also help better on that.
Simon Sinek said "People don't buy what you do; they buy why you do it."
This is one of the most important truths many businesses today overlook, and it’s quietly costing them customers. Here's why;
You can have a brilliant idea, hire top engineers and designers, and build an excellent product. You can run different marketing campaigns, yet still struggle to attract customers. Often, what’s missing is the ability to clearly communicate why your product exists which is the real problem it solves.
This isn’t about saying “I built this because I love it.” It’s about explaining, in the simplest and most relatable way, how your product makes life better for your customers. That requires deeply understanding your audience, their challenges, needs, and desires, and shaping your offer to meet them.
And this is exactly where strong branding and marketing comes in.
Through thoughtful branding and logo design, we translate your solution into visual elements — marks, symbols, colors, and style that instantly connect with your audience. So people feel drawn to your brand even before they fully understand your product.
That’s precisely what we did for Atlas Global Technologies. View the case study here ➤ https://www.behance.net/gallery/242205107/Atlas-Telecom-Brand-Identity
Logo, Branding & Marketing Visuals for Atlas Global Technologies ©2025
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