A passion project inspired by a boutique hotel under construction in my home town in Tenerife.
Full brand identity: strategy, naming, visual identity and art direction.
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.