With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction. This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology. The brief was clear, but pushing past the obvious unlocked something far more interesting. At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.

I completely relate to this. There’s something really rewarding about pushing things beyond the brief.

A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.

I do the same...

We've been working with @Jack Saltel VOVY Company (4 month already of collab on @Contra ) on their mascot, branding, web design, and more. Excited to see them go live in Times Square! The interesting thing is that the character was animated in @Rive and exported as a video asset to use on the Times Square banner, since it has already been rigged there for many other web actions and interactions, using some cool poses and states we will be showing soon. Big shout out to @Junior Fonseca and @Daniel Aleman Robaina, part of our team, who have been working on this collaboration!

Super cool to see projects from Contra showing up in Times Square. Congrats!