One of our older branding projects, but it still feels surprisingly fresh.

Cashbox started with a very simple idea: a box-shaped logo.

The identity went a little more out of the box.

Still a good example of how we like to work: keep the core idea simple, then push the visual system much further.

the design here is so immersive & innovative, love it.

Design Sprint: ESCO Token

How do you build a brand for a business most people can't explain?

ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.

One sprint. Zero to an identity that works: - Micro-design style: restraint over noise, shaped by European design discipline. - Wordmark and symbol built to hold up anywhere. - Full brand identity. - Landing page ready for the go-to-market.

When a business is hard to explain, the brand has to do the talking.

Teaser below.

Wonderful craftsmanship! 🎯