Brand Identity Design Sprint for ESCO Token

Brand Identity Design Sprint for ESCO TokenBrand Identity Design Sprint for ESCO Token

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Javi FLOC*

pro

• Oct 13

Design Sprint: ESCO Token

How do you build a brand for a business most people can't explain?

ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.

One sprint. Zero to an identity that works: - Micro-design style: restraint over noise, shaped by European design discipline. - Wordmark and symbol built to hold up anywhere. - Full brand identity. - Landing page ready for the go-to-market.

When a business is hard to explain, the brand has to do the talking.

Teaser below.

Brand Design branding identitydesign Figma

Hoorain Arshad

• Oct 14

crazyyy teaser love ittt!!!

Ella Sh.

• Oct 14

Branding something most people can't explain is a tough brief. Really like how clear and confident the system turned out.

DESH Group

• Oct 14

Wonderful craftsmanship! 🎯

Rudransh Singh

• 14h

Branding something necessary, regulated and abstract is the hardest brief because there is no product to point at. Restraint over noise is right for a standard, a standard should look like it has always existed. How did you handle the token part of the name, since token reads as crypto to most people now?

Alex Lazar

• Oct 9

Branding identity completed for Spotlesz in just few days!

Logo Design Adobe Photoshop Figma Brand Design Brand Strategy Adobe Illustrator

TRUEFRAME

max

• Oct 10

the spotlesz mark reads clean at small sizes,, that's usually where these break

sofiane addamine

• Oct 10

Cachet brand exploration. Exploring patterns, textures, materials and hand-drawn illustrations

Brand Design Graphic Design Logo Design

Mostafa Moamen

• Oct 10

That's interesting I like it that's really unique ❤️❤️🎉🎉

Paras Bali

• Oct 10

THG Training Club – Fitness Brand Identity & Mockup Design

A bold and modern fitness brand identity design created for THG Training Club. This project focuses on building a strong, powerful visual presence that reflects discipline, strength, and high-performance training culture.

The design revolves around a minimal yet aggressive aesthetic, using a dark theme combined with a striking red logo to create a premium and impactful look. The typography and visual hierarchy are crafted to enhance brand recognition while maintaining clarity across different applications.

Illustration Adobe Illustrator Adobe Photoshop Logo Design Graphic Design