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CONCEPT STUDY — Remote Design Direction | AI-Assisted Visualization
A client-ready concept board translating layout, palette, lighting, and material direction into a coherent visual before implementation. AI-assisted visualization; not a completed room photograph.
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The best part of this website might be the page nobody is supposed to see.
About 4 months ago, we launched the new website for STORY Design Amsterdam.
STORY is all about giving homes personality, so we wanted the website to have some too.
Including their 404 page.
Naturally, I put the owner's dog on it.
If you end up on the wrong page, you might as well enjoy it.
But the fun details only work if the website itself does too.
Before the launch, most of their website traffic came through Instagram.
Today, around 60% comes from Google.
And now we've taken the next step by adding a little shop, so people can buy their kitchen handles directly from the site.
Next up: a great about us page; photoshoots are already planned.
I don't design websites that often.
But when I do, I don't want to create something that could belong to any business.
It should feel like their business. Do you think I achieved that?
Great work, Bram
Ceya Logo & Visual Identity, 2025.
Two offset circles, one idea: a partner that’s always alongside you. 🟢🔵
Full case study in my portfolio.
Got a project ? Let's talk about it.
Great visual identity it was so attractive and unique 🎉🎉🔥🔥
Same prompt. Same concept. Two AI tools. 👀
I gave ChatGPT and Gemini the exact same prompt to create a luxury perfume ad creative.
No changes. No extra instructions.
Now I want to know what YOU think:
Which creative did it better?
🔵 A— Gemini
🟣 B— ChatGPT
Look at the overall concept, visual quality, composition, typography, and how “ad-ready” it feels.
Who wins this round? 👀
Vote below and tell me what made you choose your answer.
#AIContent #AIAdvertising #AdCreative #CreativeStrategy #ChatGPT #Gemini #SocialMediaManager #SocialMediaStrategy #SocialMediaMarketing #MarketingStrategy #DigitalMarketing #ContentCreation
11 voted
39%
17 voted
61%
28 votes
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