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The best part of this website might be the page nobody is supposed to see.
About 4 months ago, we launched the new website for STORY Design Amsterdam.
STORY is all about giving homes personality, so we wanted the website to have some too.
Including their 404 page.
Naturally, I put the owner's dog on it.
If you end up on the wrong page, you might as well enjoy it.
But the fun details only work if the website itself does too.
Before the launch, most of their website traffic came through Instagram.
Today, around 60% comes from Google.
And now we've taken the next step by adding a little shop, so people can buy their kitchen handles directly from the site.
Next up: a great about us page; photoshoots are already planned.
I don't design websites that often.
But when I do, I don't want to create something that could belong to any business.
It should feel like their business. Do you think I achieved that?
Great work, Bram
Very clean design
Damn 😍 this is smooth
Yes. The split hero with kitchens on one side and furniture on the other, plus the real photography, feels specific to them.
Goat of the day. Clean aesthetic
Nice
great job
Amazingg work
Great work, Bram! It is clean and professional
Did the idea for the dog on the 404 page come from the original brand direction, or after the rest of the site was built?
To your question, yes. The outlined STORY wordmark and the Kitchens and Furniture split over real material photos make it read as one specific business, not a template. Adding a shop for kitchen handles is a smart next step.
Beautiful work. The details really make this stand out.
Yes, it looks great. How did you get so many people to find the site through Google instead of Instagram?
It is looking stunning.. How did you told the story of the STORY 😊
great job
The story behind the 404 page is a good reminder that brand personality can carry into the smaller parts of a website too. Your shift from Instagram-led traffic to around 60% from Google is interesting. Which content or site-structure changes do you think contributed most, and did organic visits grow in absolute numbers as well?
nice
A 404 page with personality is such an underrated detail. Love that you put the effort there
Clean user experience, but still stylish enough. Nice work.
A 404 page with personality is such a nice touch. Most people never even think about that page.
a 404 page getting that much care says more about the studio than most of the homepage would
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I designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step
The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number
Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub
On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence
Live site: nation-site-xi.vercel.app
Concept work, not affiliated with Nation
The boarding pass idea for "JOB to OWN" is clever. Love that the ticket tears apart as the page builds.
Our new site is live. Apollo Studio is a design partner for product teams. The site leads with our work, shows everything we can help with, from products and design systems to websites, motion and pitch decks, and introduces the team. You can book a call from any page.
Huge congrats Alex! Leading with work is such a smart move - shows confidence. The book-a-call from any page is a great conversion hack too. Going to check apollostudio.design now! 🚀
MODUS Build - Brand Identity & Web Design
Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.
The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.
The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.
I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.
For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.
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Great brand design Alexandar wooden style is so premium🔥🔥