When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

How often are you integrating Claude into your daily client work?

I’ve been pushing my AI usage beyond just basic ideation to see how it handles the heavy lifting in a real-world build. I recently completed a full project where Claude was my primary copilot from the initial architecture right through to execution.

You can check out the final deliverable here: AXIS Website

I’d love to hear how others are utilizing it. Are you using it for structural logic, content mapping, or something else entirely? Drop your workflows below. 👇

I love thiss Sofiia, great job!! 🙌