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Hogar en Orden – Digital Guide & Content Design
I created this digital guide from concept to final presentation, combining content creation, organization, visual design, and digital product development.
The goal was to turn practical home-organization ideas into a clear, attractive, and easy-to-follow resource. I developed the structure and content, created the visual identity and promotional materials, and prepared the product for online publication and sale.
This project showcases my skills in content creation, digital product development, visual presentation, organization, and attention to detail.
The network for creativity
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When thinking about an eyewear brand, the most obvious place to start would be the glasses themselves. For Leon Bergara, we decided to look somewhere else.
Italy was an important reference in the brief, and during the research process we came across the glass dome of Galleria Vittorio Emanuele II in Milan.
What interested us wasn’t reproducing its shape, but understanding what made it distinctive. Transparency, light, geometry and structure.
Those ideas became the starting point for the symbol.
To me, that’s what a good reference should do. It doesn’t tell you what to create. It points you in a direction and gives you space to find something of your own.
Full case: https://www.behance.net/gallery/205542723/Leon-Bergara
this logo is so beautiful, what a lovely brand identity.
which gradiant fit better here??
6 voted
75%
2 voted
25%
8 votes
Closed
Love both options but went with the green one! Fits the weirdness of the mascot!
A while back, I led the visual identity development for VMR Buildcon, translating the company’s values and positioning into a clear, cohesive brand system. From concept to execution, my role was to shape a visual language that reflects precision, structure, and solidity.
