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The Extracellular Moisture Reservoir: Why Polyglutamic Acid & Mugwort Form the Ultimate Epidermal Shield
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built a brand that sees the world twice.
once as it is.
once as it could be.
GLOSS* drops soon.
Great work mate!
Client Project: Poffibites
Poffibites is a modern makhana (foxnut) snack brand developed for today's mindful snackers who want healthier alternatives without compromising on taste, convenience, or experience.
For this client project, I was responsible for creating the complete brand identity and packaging system, including 5 flavor variants.
The identity was built around the belief that healthy snacking should feel exciting, approachable, and memorable. The custom logo features soft, rounded forms that reflect the brand's friendly personality while creating strong recognition across digital and retail touchpoints.
To differentiate the brand within the crowded healthy snack category, I developed an illustration-led packaging system where each flavor unfolds as its own immersive world. Rather than relying on conventional ingredient photography, the packaging transforms flavor cues into narrative landscapes, creating stronger shelf impact, clearer flavor differentiation, and deeper brand recall.
The result is a scalable FMCG branding and packaging system designed for both D2C and retail markets, helping introduce makhana to a modern global audience through storytelling, strategy, and distinctive visual design.
Superb!
Designed a clean and visually appealing 3-fold brochure for Fraicheur Beauty to showcase the brand's skincare products and services in a way that felt both elegant and informative.
Using Kittl, I focused on creating a layout that aligned with the brand's aesthetic while ensuring readability, clear messaging, and an engaging customer experience.
Services included:
• 3-Fold Brochure Design
• Layout & Information Hierarchy
• Print Marketing Design
• Visual Branding
looks good
Challenges
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