Samiullah Butt
AI SEO & Local SEO Specialist | Google + AI Search
Local SEO results I delivered over the last month for a roofing client serving 21 NJ counties:
→ 982 page views
→ 404 engaged sessions (41% engagement rate)
→ 391 first-time visitors
→ 32 form submissions
→ 8 call-now clicks
→ 40 total qualified lead actions
That is a 9.9% conversion rate from engaged session to lead action. For a service business in a competitive local market, that is the number that matters. I ranked them #1 on high-intent emergency queries like “roof leak repair NJ” and “roofing and chimney repair Bergen County.”
My playbook: tight on-page optimization I executed across service and location pages, an aggressive citation campaign I ran for NAP consistency, Google Business Profile I manage as a daily asset not a set-and-forget listing, and editorial content I targeted at the exact queries homeowners type at 2am when a storm hits.
If you run a home services business and your website is generating traffic but not leads, there is usually a fixable gap between the two. I would be happy to take a look. Message me to start a conversation.
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Ranked a “Book Now, Pay Later” page across AI search platforms including Claude, Perplexity, and Bing AI Overviews. Executed a full SEO strategy covering technical fixes, on-page optimization, content restructuring, and authority building. Optimized content for AI retrieval using semantic SEO, structured data, and entity optimization. Result: visibility in AI-generated answers for high-intent queries, improved rankings, and increased qualified organic traffic.
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Owned Local SEO for a self storage business in Bunbury, WA - targeting neighborhood-level storage keywords across 15+ suburbs. Delivered keyword research, Google Business Profile optimization, on-page SEO, and content strategy tied to service areas. Results: sustained #1–3 rankings across 15+ suburbs (Australind, Carey Park, College Grove, Dalyellup, Eaton, Picton, and more), GSC impressions grew from 490 to 11.5K, and GMB calls grew from 5 to 22 per month.
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Handled everything end-to-end for Golden Hammer Roofing & Chimney NJ - content writing, on-page SEO, keyword research, citation building, and link building. Grew organic traffic from near zero to 359 monthly sessions in 90 days. Scaled ranking keywords from 40 to 106, impressions from 2.6k to 17.4k. Achieved #1 Google rankings for "emergency roofing Bergen County" and "roof leak repair NJ" (1,900 searches/month). Got content cited in Google AI Overviews. Generated avg of 15+ tracked conversions per month including form fills, calls, and GMB leads.
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