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Luma.ai is a modern AI-driven brand built around the idea of clarity, intelligence, and seamless interaction. The visual identity reflects a soft yet powerful presence through a warm gradient blend, symbolizing intelligence that feels human and approachable.
The geometric mark represents connection, direction, and data flow — forming a dynamic system that adapts and evolves. Combined with a minimal typographic approach, the brand creates a clean, scalable, and future-ready digital experience.
Designed to feel effortless, intelligent, and visually calm — Luma.ai brings technology closer to people.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
Sick 🔥
⁕ Full Brand Identity for Trace™
One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
"The Trace" is one of your best branding works. fantastic execution man
Project back from December 2025: Secret City designed the HealthEx website and hired me to build it in Framer.
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.
Awesome😍
