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Taste Test
Working on the branding direction for a skincare brand called Biomiq, and I've narrowed it down to these two concepts.
Option A leans into a clean, clinical, and premium aesthetic with cool tones and a more science-led feel.
Option B takes a warmer, nature-inspired direction, emphasizing balance, wellness, and the connection between science and nature.
As designers, we often get attached to our own work, so I'd love an outside perspective.
If you were launching a modern skincare brand today, which direction would you choose: A or B? And more importantly, why?
18 voted
18%
82 voted
82%
100 votes
Closed
It's option B for me, while it looks scientific still, it also looks warm and something I am okay with putting on my skin. Quiet over the ordinary clinical look that's been going on. Love the textures and the elements.
Going for option A
Option B for me. The science is still there, but it feels more human and approachable. The combination of natural imagery, earthy tones, and premium typography creates a stronger emotional connection while avoiding the overly clinical look that many skincare brands already use.
Option B💚🍀
Option A, i think it's cool.
I prefer option B to option A
A looks cool 😎
Really impressive project
Love this!
Great work! Really clean design 🔥 (Option B)
option A
Will go for option B
Option B feels more natural and organic
Oohh.. This is a tough one for me. I love the first one, Option A, since it's blue and aqua theme. But for Option B, I do love the idea of nature being embedded into the idea of skincare. Like it makes the consumer feel confident that your product is all natural with no strange...
Option B
Wow! So beautiful and professional work!👌
good keep it up
Option B looks more natural, clean, and focused.
Nice design
So good
As a designer and an smm myself, I would choose the option A , because skincare audience care about those brands that care for them , so a warmer tone is more effective to make them attract to your content and shows that you are more organic.
Option B
Option B looks great!
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