32:1 Return on Ad Spend (ROAS) over the campaign lifecycle
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Unseen growth for an Oxford based Luxury Hotel
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This is the structure we build for every hotel we work with.
Campaign I: Brand protection.
The traveller already searching your name lands on your website, not a listing. Live from day one.
Campaign II: Demand capture.
Performance Max across Search, Display, YouTube, and Gmail. The traveller still deciding between Jaipur and Jodhpur sees your property at the right moment.
Campaign III: The return visit.
Most bookings don't happen on the first visit. We follow the traveller across the days that follow on Display, YouTube, and Search and bring them back when the moment arrives.
Campaign IV: The direct doorway.
Google Hotel Ads. Your direct rate sits beside every OTA rate in the search result. Equal ground. For the first time.
The method is not clever. It is thorough.
It works because it covers every type of traveller, the one who chose you already, the one still deciding, the one who nearly booked, and the one who is ready now.
Properties that run all four together see something shift in their booking mix that nothing before it moved.
We are building this structure for a small number of hotels in India.
If yours should be one of them, begin at Marque.
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