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Indoor Club — a 1991 tennis school, and the website that was costing them players
THE BEFORE: Indoor Club has run 5 red clay courts in Torino since 1991. The kind of place where coaches know every kid by name. But online? A website built years ago and abandoned — no booking, no mobile experience, no story. In 2026 an outdated website doesn't just look bad: it actively sends players to clubs that answer faster. Meanwhile, every booking ran through the phone. During opening hours. If someone picked up.
THE AFTER: I rebuilt their entire digital presence on @Base44 — a website ++ booking platform designed like real club software, not a template. Dark editorial UI, Big Shoulders + Geist Mono, one acid-yellow accent, and a live court timeline as the heart of the product: open it, and in 3 seconds you know what's free right now. Desktop is a full dashboard; iPhone is recomposed with bottom tabs and sheets — not a shrunk desktop.
THE AUTOMATION:
Real-time reservations: guests book in 3 taps with name, surname, phone — no account — and get an instant booking code
"Save my details" turns guests into members: auto-login on return, 2-tap rebooking
Waitlist: tap a busy slot → get notified when it frees
Members layer: trainings, open matches to join, staff console for courts and lessons
A 35-year-old club now runs bookings the way it runs its courts: precisely, and without wasted motion. Every booking in the app is a phone call they never answer.
X post: https://x.com/sergyproject/status/2076561724778467412?s=20
Live: https://clay-court-torino.base44.app ·
Walkthrough: below int he comments
#base44giveitaglowchallenge @Base44
Full Walkthrough:
A practical example of when design transformed a business 👍
Main website screens
Really strong work. The live court timeline, 3-tap booking, waitlist, and mobile-specific UX make this feel like a real operating system for the club rather than a simple redesign. Great transformation 👏. Good luck
Really nice you enjoyed it, a lot of effort, and AI pushing was made, thanks
It definitely shows that the whole experience feels intentional, polished, and grounded in a real use case. Congrats again
My two favourite website section, made in @Base44
Great design
amazing work !
Great job, I like your attention to the details!
thanks so much, yes always pushing ai in this challenge
thanks so much!
Great work Sergey, I really like the level of customization you implemented. They now have an online presence that gives them a level of credibility they surely didn’t have before.
I also found the booking management solution really interesting, especially how you adapted it...
thanks so much, yes, for responsiveness i used 50% of my credits I think, yours's too man!
I told you! :)
Your entry was great, congratulations Sergey! Well deserved!
You cooked so hard, bro. You def gonna be one of the winners 🏆 💰
thanks so much, really appreciate
This is so cool! great work!
thanks so much man
Love thissss!
thanks so much for the support, really appreciate
thanks so much, really appreciate
"No account, 3 taps, instant code" is exactly the kind of detail that separates real club software from a generic booking widget. Was the waitlist notify-on-free-slot feature something the club specifically asked for, or a gap you spotted while mapping out the old phone-booking flow?
Before the unique way to book was by phone, I simply always try to minimize friction without compromising trust
That makes sense — sounds like it came from empathizing with how painful the old phone process actually was, not just chasing a feature checklist. That's probably why it feels so tight.
thanks so much
One of the best designs I’ve seen today. Really solid work 👏 Seeing an old site get reborn into a clean, functional web layout is so satisfying.
thanks so much, really appreciate
That's very cool. Love it.
thanks so much
Nice one 👍
thanks so much
love the work
thanks so much!
love the details on this!
thanks so much
Moving a 35-year-old traditional club over to automated booking is a huge win. Did you hit any layout limitations when trying to map the complex desktop court timeline into a clean mobile view?
Yes, actually I spent 50% of the credits for responsiveness in mobile view
the designs and presentation are 🤩🚀 great work!
Amazing work 🔥
Clean, fast, and incredibly thoughtful UX. Moving a legacy club from phone, only bookings to a 3-tap mobile experience without forcing account creation is a masterclass in reducing friction. And that acid-yellow on the dark editorial UI is such a beautiful nod to the physical court. Top-tier work
Thanks so much, really appreciate
Hey, congrats on the 2nd place! So well deserved! 🎉
Thanks so much, congratulation to you too man!
Thanks man! 🙌😎
Congratulations
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