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8TH:HR [CLOCK IN]
8TH:HR is a modern workwear and tailoring brand redefining the corporate uniform. Born out of the tension between office culture & street style, the brand crafts relaxed tailoring for a new generation of creatives.
8TH:HR is built on the tension between the office and the street. Oversized tailoring, dropped shoulders, and wide-leg trousers reframe the corporate uniform for a new generation. The brand's identity and signature style is built on cool tones, relaxed cuts, and a silhouette borrowed from the 90s boardroom. It's understated but edgy, and nothing is loud or overworked.
View the full project here
The office/street tension usually collapses in execution — one side wins and it reads either corporate-safe or costume. Carrying it in the silhouette instead of in graphics is what keeps this one honest, and the timecard artifact ends up doing more identity work than a mark...
The 90's boardroom reference came from the brand's streetwear-inspired style with its relaxed silhouettes and oversized tailoring. I felt that 90's fashion brands perfectly captured the effortlessly cool but chic style I was going for with this brand, so I drew inspiration from...
wow this is nice
thank you! 🫶🏻
The network for creativity
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