The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Designed a modern Shopify fashion ecommerce experience for Emily Roggenburk, combining a clean storefront layout with lifestyle-focused product presentation. The website features product collections, apparel and accessories showcases, a shoppable customer gallery, designer highlights, featured press coverage, and newsletter signup with a first-order discount.
The goal was to create a seamless shopping journey that reflects the brand’s identity, helps customers discover products easily, and guides them from browsing collections to making a purchase across desktop and mobile devices.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Introducing LUCE, a fresh chapter in four generations of fine jewelry.
Earthy greens, expressive typography, and thoughtful packaging bring warmth and personality to a brand rooted in heritage.
I worked with LUCE across brand strategy, visual identity, packaging experience, and full Shopify website design and development, bringing every detail into one cohesive world.
NEAT
MAISON — Premium Shopify Store Design
Luxury jewelry, reimagined for Shopify.
MAISON is a premium Shopify store design concept created for a modern jewelry brand.
The direction combines luxury editorial aesthetics with a clean e-commerce experience, creating a storefront that feels sophisticated while remaining easy to browse and shop.
✦ The Design Approach
The Shopify storefront was designed around three key principles:
Visual storytelling Large imagery and editorial layouts introduce the brand and collections before leading customers into the shopping experience.
Product-first browsing Clean product cards, clear pricing, category navigation, and curated collections make product discovery simple.
Premium simplicity Generous whitespace, refined typography, soft tones, and minimal UI elements create a high-end feel without unnecessary visual clutter.
💎 Shopify Store Sections
Hero Section A strong editorial hero introduces the latest jewelry collection with a focused CTA.
Featured Collections Curated categories help shoppers quickly explore different jewelry styles.
Best Sellers A clean product grid highlights the brand's most-loved pieces.
Brand Story Editorial imagery and storytelling add emotional depth beyond the standard e-commerce experience.
Product Discovery Simple navigation keeps categories, collections, and shopping actions accessible throughout the store.
🎯 Goal
The goal was to design a Shopify experience that feels less like a traditional online store and more like a digital luxury boutique.
Every element was kept intentional — from typography and spacing to product presentation and visual hierarchy.
Elegant. Minimal. Shop-ready.
Designed in Figma Concept for Shopify E-commerce
Nice premium store design 😎👍
A Shopify store might look great on a computer but feel completely different on a phone.
That's why mobile optimization matters.
When reviewing a store's mobile experience, I pay attention to things like:
→ Easy to use navigation
→ Readable product descriptions
→ Clear product images
→ Buttons that are easy to tap
→ Proper spacing between sections
→ Product pages that fit the screen
→ A smooth path from browsing to checkout
The goal isn't just to make the desktop design smaller.
It's to make the store comfortable and easy to use on a mobile device.
Because customers should be able to browse products, understand what they're buying, and take the next step without unnecessary frustration.
A good mobile experience is an important part of good Shopify design.
Have you ever left an online store because it was difficult to use on your phone?
Absolutely. A smooth mobile experience can make the difference between a customer buying and leaving.
