How do you turn a sense into a symbol?

Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.

For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.

How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?

This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.

Brand Expressions for Munch

The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.