The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Not every product needs a gendered identity. And when brands try to “speak to women” without understanding them, it often turns functional products into performative moments.
Gender marketing can be powerful when it’s rooted in truth, not assumptions.
Use it with intention, not aesthetics. Use it to elevate, not stereotype.
Agree
@Sanyu Lubogo Absolutely! when gender marketing is grounded in real insight, it adds meaning; when it’s aesthetic-only, it becomes noise.
Agree!
Great
100% Agree. Love your perspective Sanyu.
thank you!
damn, this is dope!
thank you!
i agree this
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A simple strategy can make a big impact! For a Women’s Day event in a small village, we designed the poster and social media promotion to connect with the community, and tickets sold out two weeks before the event. Even small projects can deliver big results with the right strategy and design. Check it out
Great example of how structured strategy and clarity often drive results more than project size.
Plot twist: Every underperforming ecommerce store repeats the same three justifications.
"We just need more traffic."
1.6% conversion, 71% abandonment, broken mobile.
Solution: Spend $10K on ads.
More people to a broken experience will fix it?
Math isn't mathing. 📉
"Our competitors are doing it."
Them: $20M raised, 40-person team.
You: Bootstrapped, team of 3, Shopify.
Outcome: Confusion, wrong fit. 🎭
"Once we redesign, conversions will improve."
3 months, $12K, new everything.
Changed: Rounded buttons ✨ Modern font ✨
Didn't: Checkout friction, buried value props. Conversion: 1.6% → 1.7%
Aesthetics without strategy = expensive decoration.
Founders will do anything except diagnose what's broken.
Diagnose first. Fix root causes. Then scale.
Which have you said? Comment: 1, 2, or 3.
🎨 Brand Design is more than just a logo — it’s the identity, story, and first impression of a business.
I believe a strong brand should be:
✨ Memorable
✨ Unique
✨ Visually Powerful
✨ Built with Purpose
Every design I create focuses on making brands stand out and connect with their audience.
What do you think makes a brand truly unforgettable? 💭
Completely agree. A logo is just the surface, but identity and clarity of story are what truly make a brand memorable. When purpose, visuals, and positioning align, that is when a brand becomes unforgettable.
I explored this idea deeply in my recent branding project as well: https://on.contra.com/GdHdLk
on.contra.com
Crafting the Cocoa Sisters: Premium Brand Design Success
Connect with next-gen talent and tools to get work underway. Hire more independents. Start more projects. Get more creative.
Trending
maxearnings
The next frontier of payments is live on Contra. How are you maximizing revenue?
micrographics
Micrographics started as utility - barcodes, packaging, instruction labels. How would you use them?
aidesignflow
AI tools are redefining how designer work. What does your workflow look like?
aivideo
AI video tools are moving at warp speed. What tools are you using?
whennotai
As AI accelerates, creative judgment matters more. What part of your work stays human?