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Every news brand wants to be taken seriously.
But most look like they were designed in a hurry.
When Prime News Africa came to me, they had a story worth telling hard-hitting African news, delivered fast, built for a digital generation that consumes content on their phone before their morning coffee.
What they didn't have was a visual identity that matched that ambition.
So we built one.
A bold PN lettermark fused with a globe and an upward arrow because Prime News doesn't just report the world, it rises above it.
Steel blue for credibility and authority. Gold for premium positioning. Dark charcoal for the kind of gravitas that says "we mean business."
Then we took it everywhere a brand needs to live
Business cards. Laptop screens. Smartphone displays. Branded mugs. Water bottles. Merchandise tees. A smartwatch face.
Because a great brand doesn't just exist on a logo file. It lives in the world.
This is what happens when you stop treating your brand as an afterthought and start treating it as your most powerful sales tool.
Your brand should work this hard for you too
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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SPROUT — Grow Good Things 🌱
SPROUT is an original mascot created for a fictional eco-lifestyle brand that encourages people to make small everyday actions count—planting, recycling, protecting nature, and spreading kindness.
Rather than designing just a cute character, I built an entire visual identity system around Sprout, ensuring the mascot stays instantly recognizable across every touchpoint. From the custom wordmark and color palette to merchandise, packaging, stickers, app icon, environmental storytelling, and animation, every asset was created to feel like part of one cohesive world.
The floating water spirit represents life, growth, and hope, while Sprout's glowing leaf symbolizes that even the smallest act can create lasting change.
This project explores how a single mascot can become the face of an entire fictional brand through consistent design, storytelling, and scalable applications.
🌱 Character Brief
Name: SPROUT
Role: Guardian of Growth
Personality: Curious, optimistic, adventurous, compassionate, playful, and endlessly encouraging.
Sprout believes every tiny action matters. Whether planting a seed, helping nature, or inspiring someone else, Sprout reminds us that big change always starts small.
Recraft Project
Explore the full project here:
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #3DCharacter #DesignChallenge #BrandDesign #ConceptArt #AIArtist #MotionDesign #GraphicDesign #EcoBrand #DigitalArt
Ultra-premium collectible designer mascot brand "SPROUT".
Daze coffee brand identity: warm cream and deep brown, four-leaf clover mark and full touchpoint system. Contra content in your narrative format:
Some brands make you want a coffee. Daze makes you want to stay a while.
The identity was built around warmth deep espresso brown, soft cream, and a four-leaf clover mark that feels lucky without trying too hard. Established 2025. Here's to better days.
The real challenge with café branding isn't the logo. It's making sure the identity holds across every surface a customer touches coasters, takeaway cups, cup carriers, outdoor menus, storefront signage, and the back of a t-shirt someone wears out of love, not obligation. Every touchpoint was designed to feel like it belongs to the same world.
The cup carrier says it best. "Here's to better days." That line does more brand work than any tagline on a wall ever could.
This is what café branding looks like when every detail is considered from the stamp on the coaster to the logo on the awning.
Does this make you want to order a coffee? 👇
Tools: Figma, Illustrator
#CafeBranding #BrandIdentity #PackagingDesign #LogoDesign #FoodBranding #ContraFreelance #BrandDesign #VisualIdentity
Nice❤️
Calling all brand designers, art directors, and web designers with an editorial eye. I'm looking for a creative partner to bring a premium women's hunting apparel brand to life through a beautiful waitlist landing page. If you love building brands that feel timeless, intentional, and visually compelling, I'd love to see your portfolio.
Great opportunity
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