Terwase Luper's Work | ContraWork by Terwase LuperTerwase Luper
Brand & Product Designer for AI, SaaS & High-Growth Startups
From a Flyer to a Feeling
The goal wasn't to make another salon flyer.
It was to make Q-Meyakaria feel like a luxury beauty experience before the customer even walks through the door.
Every detail from the deep purple and gold palette to the editorial photography, was designed to communicate confidence, elegance and premium craftsmanship.
Because great design doesn't just tell people what you sell.
It makes them want to experience it.
Follow me for more high-converting brand designs, visual campaigns and creative strategy. Q-Meyakaria, a premium UK-based hair and beauty brand, needed a visual identity that reflected the quality of its services while standing out in a competitive beauty market.
The goal was to create a luxury brand experience that would build trust, elevate perceived value, and communicate expertise in premium wigs, beauty treatments, and personal care.
I developed a complete luxury visual identity inspired by high-end beauty brands and editorial design. The assets were optimized for social media, promotional campaigns, and digital marketing to ensure a consistent, recognizable brand across every touchpoint.
The design assets enhanced credibility, supported promotional campaigns, accelerated client approval through clear design direction, and positioned the business for future growth in the competitive UK beauty industry. Every news brand wants to be taken seriously.
But most look like they were designed in a hurry.
When Prime News Africa came to me, they had a story worth telling hard-hitting African news, delivered fast, built for a digital generation that consumes content on their phone before their morning coffee.
What they didn't have was a visual identity that matched that ambition.
So we built one.
A bold PN lettermark fused with a globe and an upward arrow because Prime News doesn't just report the world, it rises above it.
Steel blue for credibility and authority. Gold for premium positioning. Dark charcoal for the kind of gravitas that says "we mean business."
Then we took it everywhere a brand needs to live
Business cards. Laptop screens. Smartphone displays. Branded mugs. Water bottles. Merchandise tees. A smartwatch face.
Because a great brand doesn't just exist on a logo file. It lives in the world.
This is what happens when you stop treating your brand as an afterthought and start treating it as your most powerful sales tool.
Your brand should work this hard for you too Designed a fully editable, plug-and-play 5-slide carousel template system optimised for Instagram and LinkedIn built for brands and agencies that need repeatable, premium social content without rebuilding from scratch every time.
The carousel system features a bold typographic hierarchy across every slide — title card, content slides, and a CTA close — all structured so internal teams can swap copy, logos, and images without breaking the layout. Every layer is named, grouped, and locked down in Canva for a clean, frustration-free handoff.
The aesthetic direction: dark cinematic base palette with high-contrast type treatments and dynamic layout energy — designed for brands operating in f, and premium consumer spaashionces where scroll-stopping content is non-negotiable.
This template system is built for scale. One design. Infinite campaigns.
Deliverables included:
5-slide fully designed Canva carousel template
Organised layers with named groups and locked structural elements
Clearly labelled editable text and image zones
Instagram and LinkedIn optimised sizing
Editable Canva link for full team access