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My submission for the Recraft Challenge! 🐣
Introducing Yolkie, a tiny chick with an enormous passion for the perfect salted egg sauce.
Carrying a trusty wooden spoon wherever it goes, Yolkie carefully tastes, stirs, and serves every bowl with pride. Believing every meal deserves a golden finishing touch, Yolkie brings warmth, comfort, and a little extra happiness to every bite.
From rice bowls to everyday essentials, Yolkie is also available across various merch and brand applications!
Amazing work
Great execution. It feels very intentional.
Its great
It is an attractive. Best wishes for your attempt!!
Yolkie is adorable! The color palette is so warm and inviting. As a web designer, seeing characters with this much personality immediately makes me want to animate them right into a landing page hero section. Fantastic work!
Professional work! 🔥
wowww
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Related posts
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
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