INTERESTING FACT about our recent project👇 When we presented four brand concepts to TGF, they all landed so well that the client had a hard time choosing. This one was my favourite because of how clearly it captured the brand narrative. So I brought the idea to life through motion and that helped the client instantly see why it was the right fit. TGF connects companies with growth operators, so the logo is built around the idea of the “missing piece” every company needs to grow. For me, when a logo naturally extends into motion and tells the same story, it’s a good sign the idea is strong enough to build a brand around. If you want to see the full branding check out the full case-study: The Growth Fit P.S. Thanks to @Jitter for making this animation easier to execute🙇‍♂️