I’m Irakli, founder of DIGITALGOAT, a small studio helping startups launch, from AI SaaS to landing pages.
My first share: a brand and website for Elle & Kris’s Construction, a family renovation business in the UK named after the founder’s two daughters. Now live.
Yes, it’s live at elleandkriss.co.uk with a few of their real projects already up. This is the first version, so as the business grows, the site will grow with it 🙌
New project: a film-first website for Portugal Media Productions, an award-winning film and photography team whose work includes David Beckham for Haig Club. Built in Framer on our Nova Quinn template, with headlines over full-screen footage, a moving client logo strip, and a site the team now edits on their own.
Check it out
New case study: Industrial IoT platform redesign with AI integration ⚡
Spent 5 weeks redesigning Lumicent’s industrial IoT platform. The headline change: cut alarm resolution from 4 taps to 1.
Started with a design audit that uncovered three UX failures burying the information operators actually needed to act. Mapped 3 personas (Technician, Risk Manager, Site Executive) and rebuilt the alarm, investigation, and home flows around how they actually make decisions under pressure.
AI assistant woven in at the right moments: contextual chat during investigation, daily brief on the home page, remedy suggestions at the point of alarm.
Putting the AI assistant at specific decision points, like remedy suggestions right at the alarm and a daily brief on the home page, feels much more useful than a generic chat box. Cutting alarm resolution from 4 taps to 1 is a strong result for operators working under pressure.