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Sample market research and competitive intelligence project demonstrating how fragmented market information can be transformed into clear strategic direction.
The analysis combines market trends, growth opportunities, competitive positioning, customer needs, and strategic gaps to identify where a business should compete and how it can differentiate.
The project includes:
• Market and category analysis
• Competitor benchmarking
• Opportunity and gap identification
• Market segmentation
• Competitive positioning analysis
• Strategic synthesis and recommendations
• Executive-ready visual communication
Example outcome: identification of an underserved market segment and development of a differentiated value proposition based on implementation simplicity, digital experience, and competitive intensity.
All companies, figures, and market data shown are fictional and created exclusively to demonstrate my analytical approach.
Ideal for: startups, small businesses, consultants, commercial teams, marketing teams, and companies evaluating a new market, product, or business opportunity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
Social Media & Paid Media Strategy Tre Sorelle
I supported Tre Sorelle, a Saudi luxury fashion brand, with social media growth, paid media planning, audience research, competitor research, and organic community engagement.
What I worked on
Paid Media Strategy
Built a structured audience-testing approach for GCC markets.
Planned separate age-group ad sets to identify stronger audience segments.
Supported TikTok Traffic campaign setup, including targeting, placements, budget and creative configuration.
Reviewed creative performance signals such as views, engagement and play time to inform creative testing decisions.
Assessed Meta Business access and tracking requirements and identified issues preventing Instagram ad setup.
Audience & Competitor Research
Researched luxury, modest-fashion and abaya audiences across the GCC.
Analysed competitor positioning, content styles, visual presentation and engagement approaches.
Identified opportunities for Tre Sorelle to strengthen its organic presence and connect with more relevant audiences.
Organic Growth
Started strategic community engagement by researching relevant fashion audiences and conversations.
Engaged with relevant users through existing community conversations rather than relying on mass or artificial engagement.
Focused on building genuine awareness and identifying potential customers and advocates.
Tools
TikTok Ads Manager · Meta Business Suite · Shopify · Instagram · Canva · Google Sheets · Google Docs
Project focus
The overall objective was to create a more structured approach to brand visibility, audience growth, engagement, website traffic and future customer acquisition, while using research and performance data to guide decisions.
Great strategy work! 👏
🚀 Ready to Help Your Business Grow Online
Hi! I’m Rubem, a Digital Marketing Freelancer helping businesses and brands build a stronger online presence.
I can help you with:
• Social media marketing
• Content creation
• Social media management
• Digital marketing strategies
• Canva designs and promotional content
• Brand visibility and online growth
Whether you’re a startup, small business, personal brand, or growing company, I’m ready to help you improve your digital presence and connect with more potential customers.
I focus on delivering creative, reliable, and professional work tailored to each client’s goals.
📩 Looking for a digital marketing freelancer?
Send me a message and tell me about your project. Let’s discuss how I can help your business grow.
🌍 Available for clients worldwide.
