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I finally got around to making a case study for one of my favourite hospitality projects to date.
A restorative escape nestled in the Blue Mountains, rich with nautical heritage and natural beauty.
I LOVE this! It looks and feels like an amazing place to relax and accurately communicates that the brand is an expert in rest and relaxation. You did a great job Jeni.
Really nice branding, @Jeni Ball!
(Nice move with the "see more" link)
This looks so good!
I love the regal elegance you incorporate in some of your branding work. You make it look easy 🥵
Wow, thank you so much @Anthony Mika!
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Not every visual needs to be loud to be powerful.👀
This one is all about mood, motion, and emotion, using light, colour, and texture to create a feeling before anything else.
What's your take on it?
That is so true! Loud doesn't always mean impact!
Today is a day to celebrate 🎉
Achieving this, after quitting my full-time job at a world-wide company after nearly seven years, feels incredible. It’s not about the position, and certainly not about the score. It’s about realizing that all that experience, knowledge, and personal growth was, and still is, worth it.
It’s been less than a year, and taking that leap of faith has already been totally worth it.
THANK YOU to everyone who trusts me with their projects.
Congratulations🔥
More to come😊
Most Kajabi sites lose visitors in the first 3 seconds.
Not because the design is bad.
Not because the offer is weak.
But because the first screen tries to say everything at once – and ends up saying nothing.
Sound familiar?
A headline that “explains” but doesn’t hook.
A subheadline that tells the entire story.
And 2–4 buttons competing for attention.
The visitor doesn’t know where to look – so they leave.
Your hero section has one job: make people feel “I’m in the right place” and show them what to do next.
Not to overwhelm. Not to impress.
But to guide.
A short, clear headline.
Simple context.
One primary button (a secondary one is fine – just not competing).
When you rebuild your hero around this – the page stops feeling noisy and starts feeling like a confident brand.
Below – a real before & after. Which version feels cleaner to you?
Rightly said
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