I finally got around to making a case study for one of my favourite hospitality projects to date.
A restorative escape nestled in the Blue Mountains, rich with nautical heritage and natural beauty.
I LOVE this! It looks and feels like an amazing place to relax and accurately communicates that the brand is an expert in rest and relaxation. You did a great job Jeni.
What stood out to me:
• Smooth and thoughtful interactions
• Clean visual hierarchy
• Strong product storytelling
• Minimal yet engaging UI
• Great use of motion throughout the experience
Would love to know what you guys think about this design approach.
🍓 Two packaging directions for Turn's Strawberry Matcha Premium Live Resin Pod same product, same "Fruit-Forward Botanical Blend" headline, same 1g pod. Two completely different shelf strategies.
Which one are you picking up? 👇