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How I Built a High-Converting Email Funnel for a Global Wellness Brand
If your clients are still manually texting product catalogs or sending blurry screenshots to prospects, they are leaving major revenue on the table.
Here is a breakdown of the strategic funnel architecture I deployed:
Email 1 (The Hook): An instant value-drop delivering a premium, downloadable Cellular Nutrition Guide right to the lead’s inbox the millisecond they opt-in.
Email 2 (The Education): A value-first sequence explaining the underlying health problem (nutrient starvation) and breaking down the scientific backing of flagship supplements like Tre-en-en.
🛠️ Tools used: Kit
🎯 Ready to scale your brand?
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Sometimes your entire marketing strategy can fit on one sign.
LIQUOR.
WEED.
BEER.
ICE.
😂 Message received.
I passed this billboard and had to take a picture because, as ridiculous as it looks, there’s actually a pretty good business lesson hiding in it.
This business probably doesn’t need a 14-step nurture sequence explaining what they sell.
They don’t need an AI chatbot educating customers about their value proposition.
They may not need an elaborate content strategy or a beautifully engineered sales funnel.
They need people driving by to know:
“Yep. We have that.”
And apparently they decided subtlety was optional.
But here’s the important part:
That strategy works for their business.
It probably wouldn’t work for yours.
A local convenience-driven retailer, a roofing company, a consultant, a SaaS company, an e-commerce brand, and a $20,000 B2B service should not have the same marketing system.
Yet businesses constantly get sold the same formula:
“Post more content.”
“Run Facebook ads.”
“Build a funnel.”
“Add AI.”
“Automate everything.”
Maybe.
Or maybe you just need a giant sign that says WEED.
The point is that good marketing starts by understanding how your customer actually buys.
Where do they discover you?
What makes them stop?
What information do they need before they trust you?
How long does the decision take?
And what friction exists between “I’m interested” and “take my money”?
Build the system around those answers—not around whatever marketing tactic happens to be trending this month.
Sometimes the right solution is a sophisticated combination of websites, CRM, automation, AI, content, lead nurturing, and analytics.
Sometimes it’s four words on a billboard.
Knowing the difference is the strategy.
And whoever designed this one?
They definitely understood the assignment. 😂
What’s the simplest marketing strategy you’ve ever seen that actually worked?
this is brilliant, lmaooo. if it works, it works!
Hi, I am looking for an expert to help me promote my new course on Kajabi, regarding relationships. It is completely new brand from scratch, there is no portfolio or clients, I dont have FB/IG page yet. If you can help me with that please contact me. Thx
Tavazo — Welcome Email Design (Figma + Klaviyo + Shopify)
A welcome email designed in Figma and implemented in Klaviyo for Tavazo, a premium Persian nuts, dried fruits, and traditional sweets brand on Shopify.
The design uses a warm, earthy palette (cream, gold, natural product tones) with rich, close-up food photography to reflect the brand's authentic, artisanal quality. The layout opens with a bold "Taste Tradition Naturally" hero, tells the brand story through premium ingredient callouts, and transitions into a scannable bestsellers section — pistachios, spicy mix nuts, dried berries, and traditional cookies — each paired with a direct shop link.
My role: Full email design in Figma, including a repeatable bestsellers list layout and warm, food-forward visual styling — followed by direct implementation into Klaviyo on Shopify.
emaildesignemailmarketingemailcopyEmail AutomationEmail MarketingFigmaMailChimpEmail Marketing DesignKlaviyo
