Contra - A professional network for the jobs and skills of the futureSometimes your entire marketing strategy can fit on one sign. LIQUOR. WEED. BEER. ICE. 😂 Message...
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Russell's avatar
Russell Williamson
• Aug 8
Sometimes your entire marketing strategy can fit on one sign.
LIQUOR. WEED. BEER. ICE.
😂 Message received.
I passed this billboard and had to take a picture because, as ridiculous as it looks, there’s actually a pretty good business lesson hiding in it.
This business probably doesn’t need a 14-step nurture sequence explaining what they sell.
They don’t need an AI chatbot educating customers about their value proposition.
They may not need an elaborate content strategy or a beautifully engineered sales funnel.
They need people driving by to know:
“Yep. We have that.”
And apparently they decided subtlety was optional.
But here’s the important part:
That strategy works for their business.
It probably wouldn’t work for yours.
A local convenience-driven retailer, a roofing company, a consultant, a SaaS company, an e-commerce brand, and a $20,000 B2B service should not have the same marketing system.
Yet businesses constantly get sold the same formula:
“Post more content.” “Run Facebook ads.” “Build a funnel.” “Add AI.” “Automate everything.”
Maybe.
Or maybe you just need a giant sign that says WEED.
The point is that good marketing starts by understanding how your customer actually buys.
Where do they discover you? What makes them stop? What information do they need before they trust you? How long does the decision take? And what friction exists between “I’m interested” and “take my money”?
Build the system around those answers—not around whatever marketing tactic happens to be trending this month.
Sometimes the right solution is a sophisticated combination of websites, CRM, automation, AI, content, lead nurturing, and analytics.
Sometimes it’s four words on a billboard.
Knowing the difference is the strategy.
And whoever designed this one?
They definitely understood the assignment. 😂
What’s the simplest marketing strategy you’ve ever seen that actually worked?
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Nicolette's avatar
Nicolette .
• Aug 8
this is brilliant, lmaooo. if it works, it works!
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