The micro-interaction on the distribution graphic does the heaviest lifting here. Most fintech sites try to project trust with copy and miss that the felt sense of motion is what actually closes it. Sharp build.
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
Went deeper on the case study layout in STUDIO HRSE, strategy, visuals, and a scroll transition straight into the next project, so nobody hits a dead end.
This is the page I'd want a potential client to actually read start to finish.
Free template, live on Framer.
https://www.framer.com/marketplace/templates/studio-hrse/