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Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
a longevity health membership asked me for the first ten seconds of their site. two opinionated directions, not four safe ones.
A · the instrument: https://onetwenty-direction-a.framer.website/
opens with how it works, shown through real product interface. the clearest version of what the category already does.
risk: one more health dashboard.
B · the publication: https://onetwenty-direction-b.framer.website/
opens with the reader's doubt, then explains. a big serif headline, one photo, a section that plays the idea out as you scroll.
risk: drifting into wellness.
the copy is nearly identical in both, on purpose. so the question isn't which one looks better:
which one would make you trust a health company with your blood and your data?
vote, and tell me why below.
10 voted
17%
49 voted
83%
59 votes
Closed
B look similar to this https://templatoria.com/templates/clearpath
templatoria.com
ClearPath — Framer Template for Therapists and Coaches
ClearPath is a warm Framer template for therapists, coaches, and personal growth professionals. Built for services, client stories, journals, and booking-focused websites.
Starting the week with 3 client calls in a row.
2 active Framer + brand projects
1 new product design lead
Later this week I’m catching up with a former client who went from Seed to enterprise in 3 years. Could turn into my biggest project so far ✌️
Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥
